Articles

Decisions, consequences,
and the math in between

Investing is a series of decisions you made and didn't make. Most people only track the first half.

Regret Has a Price. We Just Rarely Calculate It.
Somewhere around 2015, someone you know mentioned gold. Gold was around $1,160 an ounce. You thought about it. You didn't buy. That thought has a price. Today, that same ounce trades above $4,800.
The Most Expensive Trades Are the Ones You Never Made
Look at your brokerage account right now. You're probably tracking what you bought, what you sold, and what you're up or down on each position. That's a real portfolio. It's also less than half of your actual financial life.